KERO is the makeup artist Kerolaine Amorim. Based in São Paulo, Brazil, her experience include companies such as Elle, Vogue, Marisa, Harper's Bazaar, Hering, Saad among others.
Kerolaine's mission is to highlight the beauty inside of us, in the way we feel good with ourselves. In order to express this value, I've developed the company name: "Kero" which in portuguese means "i want" and KERO stands for her nickname as well.
The slogan "Be whatever you want" is the reason for a dynamic logotype, working as a frame, the logotype represent the space where people are main performers. Considering people and their wishes as main focus, this identity stands for a neutral and simple look.